Negotiation Guide
Opening Offer
$68,059
Fair Price
$69,559
Walk Away Above
$70,692
- • Recent buyers paid ~$2,266 below MSRP
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,643
Est. Invoice$66,797
Holdback (est.)$2,155
MSRP (Sticker)$71,825
Asking Price$69,825
Markup-$2,000
Est. Dealer Margin on This Car$5,183
Percentile46% of inventory is priced lower
Days on Lot56 days
What Others Paid (Last 30 Days)
Cars Sold1398
Avg Markup-$2,266
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory803 vehicles
Avg Markup (All Models)-$1,121
Avg Markup (F-150)-$2,859
% Below MSRP82%
Avg Days to Sell32 days
Avg Sold Markup-$574
Price History
Jul 9, 2026$70,825 → $70,075(-$750)
Jul 29, 2026$70,075 → $69,825(-$250)
Aug 6, 2026$69,825 → $70,825(+$1,000)
Aug 19, 2026$70,825 → $69,825(-$1,000)
Cheaper F-150 Tremor Inventory
McRee Ford, Inc.Dickinson, TX
-$2,500$66,5255d
McRee Ford, Inc.Dickinson, TX
-$2,500$70,1255d
Town & Country FordPort Arthur, TX
-$2,500$79,2455d
Kirk Brothers Ford, LLCGreenwood, MS
-$2,500$71,2355d
EAG Ford Mt PleasantMount Pleasant, TX
-$2,500$65,6657d
McRee Ford, Inc.Dickinson, TX
-$2,500$66,1307d
Mac Haik's Southway FordSan Antonio, TX
-$2,500$78,7957d
Cavender FordColumbus, TX
-$2,500$78,4207d
Lutesville Motor CompanyMarble Hill, MO
-$2,500$67,74049d
James River FordOzark, MO
-$2,500$76,07542d