Negotiation Guide
Opening Offer
$65,169
Fair Price
$66,669
Walk Away Above
$67,802
- • Recent buyers paid ~$2,266 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$62,042
Est. Invoice$64,110
Holdback (est.)$2,068
MSRP (Sticker)$68,935
Asking Price$66,935
Markup-$2,000
Est. Dealer Margin on This Car$4,894
Percentile46% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold1398
Avg Markup-$2,266
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory234 vehicles
Avg Markup (All Models)-$2,534
Avg Markup (F-150)-$3,657
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$2,062
Price History
Aug 12, 2026$68,935 → $66,935(-$2,000)
Cheaper F-150 Tremor Inventory
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Kirk Brothers Ford, LLCGreenwood, MS
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EAG Ford Mt PleasantMount Pleasant, TX
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Mac Haik's Southway FordSan Antonio, TX
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James River FordOzark, MO
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