This Is Already a Great Deal
Opening Offer
$61,961
Asking Price
$63,290
Max Price
$63,290
- • Recent buyers paid ~$4,264 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $736 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$61,461
Est. Invoice$63,510
Holdback (est.)$2,049
MSRP (Sticker)$68,290
Asking Price$63,290
Markup-$5,000
Est. Dealer Margin on This Car$1,829
Percentile15% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold10219
Avg Markup-$4,264
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory213 vehicles
Avg Markup (All Models)-$743
Avg Markup (F-150)-$4,857
% Below MSRP67%
Avg Days to Sell33 days
Avg Sold Markup-$1,019
Price History
Jul 9, 2026$66,790 → $63,790(-$3,000)
Aug 6, 2026$63,790 → $64,290(+$500)
Aug 22, 2026$64,290 → $63,290(-$1,000)
Cheaper F-150 XLT Inventory
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-$5,500$62,96577d
Ford of DaltonDalton, GA
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Stivers Ford of BirminghamBirmingham, AL
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Stivers Ford of BirminghamBirmingham, AL
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Integrity Ford, Inc.Paulding, OH
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