This Is Already a Great Deal
Opening Offer
$67,442
Asking Price
$69,380
Max Price
$69,380
- • Recent buyers paid ~$4,264 below MSRP
- • Sitting 77 days (avg 41) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $83 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$66,942
Est. Invoice$69,173
Holdback (est.)$2,231
MSRP (Sticker)$74,380
Asking Price$69,380
Markup-$5,000
Est. Dealer Margin on This Car$2,438
Percentile15% of inventory is priced lower
Days on Lot77 days
What Others Paid (Last 30 Days)
Cars Sold10219
Avg Markup-$4,264
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory153 vehicles
Avg Markup (All Models)-$4,078
Avg Markup (F-150)-$4,542
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$2,091
Price History
Jul 9, 2026$72,880 → $69,880(-$3,000)
Aug 6, 2026$69,880 → $70,880(+$1,000)
Aug 22, 2026$70,880 → $69,380(-$1,500)
Cheaper F-150 XLT Inventory
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-$5,500$62,96577d
Ford of DaltonDalton, GA
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Stivers Ford of BirminghamBirmingham, AL
-$5,500$64,49551d
Stivers Ford of BirminghamBirmingham, AL
-$5,500$53,84021d
Crain Ford, Inc.Warren, IN
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Integrity Ford, Inc.Paulding, OH
-$5,250$54,6657d
Terry Henricks FordArchbold, OH
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