Deal Sheet: 2026 F-150 Platinum

Red McCombs Ford · San Antonio, TX · VIN: 1FTEW7K89TFA17977

Negotiation Guide

Opening Offer

$67,799

Fair Price

$69,299

Walk Away Above

$70,347

• Recent buyers paid ~$1,447 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$64,256

Est. Invoice$66,397

Holdback$2,142

MSRP (Sticker)$71,395

Asking Price$70,395

Markup-$1,000

Dealer Margin on This Car$6,140

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory623 vehicles

Avg Markup (All Models)-$724

Avg Markup (F-150)-$1,406

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$854

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