Deal Sheet: 2026 F-150 Platinum

Red McCombs Ford · San Antonio, TX · VIN: 1FTEW7K89TFA17977

Negotiation Guide

Opening Offer

$66,389

Fair Price

$67,889

Walk Away Above

$69,642

• Recent buyers paid ~$3,008 below MSRP
• Sitting 73 days (avg 43) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$64,256

Est. Invoice$66,397

Holdback (est.)$2,142

MSRP (Sticker)$71,395

Asking Price$69,395

Markup-$2,000

Est. Dealer Margin on This Car$5,140

Percentile33% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory588 vehicles

Avg Markup (All Models)-$2,231

Avg Markup (F-150)-$3,609

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,875

Price History

Jul 9, 2026$70,395 → $68,895(-$1,500)

Aug 6, 2026$68,895 → $69,395(+$500)

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