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Deal Sheet: 2026 F-150 Platinum
Landers Ford · Collierville, TN · VIN: 1FTEW7K86TFA53951
Negotiation Guide
Opening Offer
$68,122
Fair Price
$69,622
Walk Away Above
$71,381
- • Recent buyers paid ~$3,008 below MSRP
- • Sitting 73 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$65,826
Est. Invoice$68,020
Holdback (est.)$2,194
MSRP (Sticker)$73,140
Asking Price$71,140
Markup-$2,000
Est. Dealer Margin on This Car$5,314
Percentile33% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory240 vehicles
Avg Markup (All Models)-$2,094
Avg Markup (F-150)-$3,000
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,964
Price History
Jul 9, 2026$72,140 → $70,640(-$1,500)
Aug 9, 2026$70,640 → $71,140(+$500)
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