Deal Sheet: 2026 F-150 Platinum

Weikert Ford Inc · Lake Wales, FL · VIN: 1FTEW7K85TFA55464

Negotiation Guide

Opening Offer

$75,828

Fair Price

$77,328

Walk Away Above

$79,114

• Recent buyers paid ~$3,008 below MSRP
• Sitting 73 days (avg 43) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$72,810

Est. Invoice$75,237

Holdback (est.)$2,427

MSRP (Sticker)$80,900

Asking Price$79,900

Markup-$1,000

Est. Dealer Margin on This Car$7,090

Percentile88% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory239 vehicles

Avg Markup (All Models)-$1,361

Avg Markup (F-150)-$1,938

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$2,174

Price History

Jul 9, 2026$79,900 → $79,150(-$750)

Aug 6, 2026$78,900 → $79,900(+$1,000)

Cheaper F-150 Platinum Inventory

Starks Ford of QueensWoodside, NY

-$7,500$84,1953d

Pennyrile FordHopkinsville, KY

-$2,500$89,6903d

Ford of CorinthCorinth, MS

-$2,500$90,6653d

Victory Lane Ford, Inc.Litchfield, IL

-$2,500$89,6103d

Joe Machens FordColumbia, MO

-$2,500$82,9553d

Mike Carpino Ford, Inc.Columbus, KS

-$2,500$83,0603d

Prosper FordProsper, TX

-$2,500$89,3453d

Mac Haik Ford of PasadenaPasadena, TX

-$2,500$83,2203d

AutoNation Ford KatyKaty, TX

-$2,500$83,7053d

AutoNation Ford KatyKaty, TX

-$2,500$90,8153d