Deal Sheet: 2026 F-150 Platinum

Jim Hudson Ford · Lexington, SC · VIN: 1FTEW7K84TFB95960

Negotiation Guide

Opening Offer

$77,022

Fair Price

$78,522

Walk Away Above

$80,026

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$73,377

Est. Invoice$75,823

Holdback (est.)$2,446

MSRP (Sticker)$81,530

Asking Price$79,530

Markup-$2,000

Est. Dealer Margin on This Car$6,153

Percentile33% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory193 vehicles

Avg Markup (All Models)-$1,961

Avg Markup (F-150)-$2,791

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,505

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