Deal Sheet: 2026 F-150 Platinum

Gary Yeomans Ford · Daytona Beach, FL · VIN: 1FTEW7K82TFB76999

Negotiation Guide

Opening Offer

$69,307

Fair Price

$70,807

Walk Away Above

$72,311

• Recent buyers paid ~$3,008 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$66,434

Est. Invoice$68,648

Holdback (est.)$2,214

MSRP (Sticker)$73,815

Asking Price$72,315

Markup-$1,500

Est. Dealer Margin on This Car$5,882

Percentile47% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory503 vehicles

Avg Markup (All Models)-$773

Avg Markup (F-150)-$2,250

% Below MSRP85%

Avg Days to Sell34 days

Avg Sold Markup-$992

Price History

Aug 9, 2026$71,815 → $72,815(+$1,000)

Aug 15, 2026$72,815 → $72,315(-$500)

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