Deal Sheet: 2026 F-150 King Ranch

Conway Ford, Inc. · Conway, SC · VIN: 1FTEW6K89TFB86861

Negotiation Guide

Opening Offer

$69,659

Fair Price

$71,159

Walk Away Above

$72,182

• Recent buyers paid ~$2,046 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,885

Est. Invoice$68,081

Holdback (est.)$2,196

MSRP (Sticker)$73,205

Asking Price$71,205

Markup-$2,000

Est. Dealer Margin on This Car$5,321

Percentile50% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1072

Avg Markup-$2,046

Median Markup-$2,000

Best Deal-$8,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell39 days

Dealer Profile

Inventory140 vehicles

Avg Markup (All Models)-$1,932

Avg Markup (F-150)-$3,674

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,420

Price History

Aug 6, 2026$70,205 → $71,705(+$1,500)

Aug 19, 2026$71,705 → $71,205(-$500)

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