Negotiation Guide
Opening Offer
$50,345
Fair Price
$51,845
Walk Away Above
$54,233
- • Recent buyers paid ~$4,264 below MSRP
- • Sitting 78 days (avg 41) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$50,958
Est. Invoice$52,657
Holdback (est.)$1,699
MSRP (Sticker)$56,620
Asking Price$52,120
Markup-$4,500
Est. Dealer Margin on This Car$1,162
Percentile35% of inventory is priced lower
Days on Lot78 days
What Others Paid (Last 30 Days)
Cars Sold10219
Avg Markup-$4,264
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory323 vehicles
Avg Markup (All Models)-$985
Avg Markup (F-150)-$4,355
% Below MSRP78%
Avg Days to Sell37 days
Avg Sold Markup-$995
Price History
Jul 9, 2026$55,620 → $51,620(-$4,000)
Aug 6, 2026$51,620 → $52,620(+$1,000)
Aug 19, 2026$52,620 → $52,120(-$500)
Cheaper F-150 XLT Inventory
Ford of DaltonDalton, GA
-$5,500$61,57078d
O. C. Welch FordHardeeville, SC
-$5,500$62,96578d
Ford of DaltonDalton, GA
-$5,500$61,29553d
Stivers Ford of BirminghamBirmingham, AL
-$5,500$64,49553d
Stivers Ford of BirminghamBirmingham, AL
-$5,500$53,84023d
Crain Ford, Inc.Warren, IN
-$5,250$59,02578d
Southgate FordSouthgate, MI
-$5,250$54,21025d
Southgate FordSouthgate, MI
-$5,250$54,21025d
Integrity Ford, Inc.Paulding, OH
-$5,250$54,6659d
Terry Henricks FordArchbold, OH
-$5,250$54,6659d