Negotiation Guide
Opening Offer
$48,796
Fair Price
$50,296
Walk Away Above
$52,635
- • Recent buyers paid ~$4,264 below MSRP
- • Sitting 72 days (avg 41) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$49,478
Est. Invoice$51,127
Holdback (est.)$1,649
MSRP (Sticker)$54,975
Asking Price$50,475
Markup-$4,500
Est. Dealer Margin on This Car$998
Percentile35% of inventory is priced lower
Days on Lot72 days
What Others Paid (Last 30 Days)
Cars Sold10219
Avg Markup-$4,264
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory391 vehicles
Avg Markup (All Models)-$1,140
Avg Markup (F-150)-$4,090
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$788
Price History
Jul 9, 2026$53,975 → $49,975(-$4,000)
Aug 6, 2026$49,975 → $50,975(+$1,000)
Aug 19, 2026$50,975 → $50,475(-$500)
Cheaper F-150 XLT Inventory
Ford of DaltonDalton, GA
-$5,500$61,57079d
O. C. Welch FordHardeeville, SC
-$5,500$62,96579d
Ford of DaltonDalton, GA
-$5,500$61,29553d
Stivers Ford of BirminghamBirmingham, AL
-$5,500$64,49553d
Stivers Ford of BirminghamBirmingham, AL
-$5,500$53,84023d
Crain Ford, Inc.Warren, IN
-$5,250$59,02579d
Southgate FordSouthgate, MI
-$5,250$54,21025d
Southgate FordSouthgate, MI
-$5,250$54,21025d
Integrity Ford, Inc.Paulding, OH
-$5,250$54,6659d
Terry Henricks FordArchbold, OH
-$5,250$54,6659d