Deal Sheet: 2025 F-150 Lightning Platinum

West Herr Ford, Inc. · Hamburg, NY · VIN: 1FT6W7L78SWG30746

Negotiation Guide

Opening Offer

$79,537

Fair Price

$81,037

Walk Away Above

$85,261

• Recent buyers paid ~$9,013 below MSRP

Price Breakdown

Est. Dealer Cost$80,537

Est. Invoice$83,221

Holdback (est.)$2,685

MSRP (Sticker)$89,485

Asking Price$89,485

Markup$0

Est. Dealer Margin on This Car$8,949

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold38

Avg Markup-$9,013

Median Markup-$10,000

Best Deal-$10,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell39 days

Dealer Profile

Inventory217 vehicles

Avg Markup (All Models)-$2,399

Avg Markup (F-150 Lightning)$0

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$730

Price History

Jul 9, 2026$79,485 → $89,485(+$10,000)

Cheaper F-150 Lightning Platinum Inventory

Sound Ford, Inc.Renton, WA

$0$87,19019d

Apple Ford Apple ValleyApple Valley, MN

$0$88,18547d

Healey Brothers Ford, LLCPoughkeepsie, NY

$0$88,56047d

Healey Brothers Ford, LLCPoughkeepsie, NY

$0$87,96547d

R C Lacy, Inc.Catskill, NY

$0$88,18547d

Sunnyvale FordSunnyvale, CA

$0$88,96547d

McGee Ford of MontpelierMontpelier, VT

$0$87,59047d

Mall of Georgia FordBuford, GA

$0$89,96047d