Deal Sheet: 2025 F-150 Lightning Platinum

Sound Ford, Inc. · Renton, WA · VIN: 1FT6W7L71SWG17949

Negotiation Guide

Opening Offer

$77,471

Fair Price

$78,971

Walk Away Above

$83,081

• Recent buyers paid ~$9,013 below MSRP

Price Breakdown

Est. Dealer Cost$78,471

Est. Invoice$81,087

Holdback (est.)$2,616

MSRP (Sticker)$87,190

Asking Price$87,190

Markup$0

Est. Dealer Margin on This Car$8,719

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold38

Avg Markup-$9,013

Median Markup-$10,000

Best Deal-$10,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell39 days

Dealer Profile

Inventory275 vehicles

Avg Markup (All Models)-$2,675

Avg Markup (F-150 Lightning)$0

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$2,824

Price History

Jul 9, 2026$77,190 → $87,190(+$10,000)

Cheaper F-150 Lightning Platinum Inventory

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$0$88,96546d

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$0$89,48546d

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$0$87,59046d

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$0$89,96046d