This Is Already a Great Deal
Opening Offer
$54,226
Asking Price
$55,195
Max Price
$55,195
- • Recent buyers paid ~$2,009 below MSRP
- • Sitting 47 days (avg 27) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $2,049 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$53,726
Est. Invoice$55,516
Holdback (est.)$1,791
MSRP (Sticker)$59,695
Asking Price$55,195
Markup-$4,500
Est. Dealer Margin on This Car$1,470
Percentile31% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold2159
Avg Markup-$2,009
Median Markup-$1,500
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory155 vehicles
Avg Markup (All Models)-$2,497
Avg Markup (Explorer)-$4,240
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,552
Price History
Jul 4, 2026$57,695 → $56,695(-$1,000)
Jul 9, 2026$56,695 → $55,195(-$1,500)
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