This Is Already a Great Deal
Opening Offer
$54,446
Asking Price
$55,440
Max Price
$55,440
- • Recent buyers paid ~$2,009 below MSRP
- • Sitting 47 days (avg 27) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $2,047 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$53,946
Est. Invoice$55,744
Holdback (est.)$1,798
MSRP (Sticker)$59,940
Asking Price$55,440
Markup-$4,500
Est. Dealer Margin on This Car$1,494
Percentile31% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold2159
Avg Markup-$2,009
Median Markup-$1,500
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory170 vehicles
Avg Markup (All Models)-$2,941
Avg Markup (Explorer)-$4,500
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$1,181
Price History
Jun 13, 2026$58,440 → $57,940(-$500)
Jul 9, 2026$57,940 → $55,440(-$2,500)
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