This Is Already a Great Deal
Opening Offer
$51,530
Asking Price
$52,200
Max Price
$52,200
- • Recent buyers paid ~$2,009 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $2,491 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$51,030
Est. Invoice$52,731
Holdback (est.)$1,701
MSRP (Sticker)$56,700
Asking Price$52,200
Markup-$4,500
Est. Dealer Margin on This Car$1,170
Percentile31% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold2159
Avg Markup-$2,009
Median Markup-$1,500
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory98 vehicles
Avg Markup (All Models)-$2,913
Avg Markup (Explorer)-$4,083
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$990
Price History
Jul 4, 2026$54,700 → $53,700(-$1,000)
Jul 9, 2026$53,700 → $52,200(-$1,500)
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