This Is Already a Great Deal
Opening Offer
$54,770
Asking Price
$55,800
Max Price
$55,800
- • Recent buyers paid ~$2,009 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $2,491 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$54,270
Est. Invoice$56,079
Holdback (est.)$1,809
MSRP (Sticker)$60,300
Asking Price$55,800
Markup-$4,500
Est. Dealer Margin on This Car$1,530
Percentile31% of inventory is priced lower
Days on Lot36 days
What Others Paid (Last 30 Days)
Cars Sold2159
Avg Markup-$2,009
Median Markup-$1,500
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory1018 vehicles
Avg Markup (All Models)-$2,947
Avg Markup (Explorer)-$4,201
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,367
Price History
Jul 4, 2026$58,300 → $57,300(-$1,000)
Jul 9, 2026$57,300 → $55,800(-$1,500)
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