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Deal Sheet: 2026 Explorer ST
Santa Monica Ford · Santa Monica, CA · VIN: 1FMWK7GC5TGB66602
This Is Already a Great Deal
Opening Offer
$55,706
Asking Price
$56,840
Max Price
$56,840
- • Recent buyers paid ~$2,009 below MSRP
- • Sitting 48 days (avg 27) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $2,014 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$55,206
Est. Invoice$57,046
Holdback (est.)$1,840
MSRP (Sticker)$61,340
Asking Price$56,840
Markup-$4,500
Est. Dealer Margin on This Car$1,634
Percentile31% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold2159
Avg Markup-$2,009
Median Markup-$1,500
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory143 vehicles
Avg Markup (All Models)-$2,752
Avg Markup (Explorer)-$4,300
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$1,000
Price History
Jul 4, 2026$59,340 → $58,340(-$1,000)
Jul 9, 2026$58,340 → $56,840(-$1,500)
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