This Is Already a Great Deal
Opening Offer
$52,646
Asking Price
$53,440
Max Price
$53,440
- • Recent buyers paid ~$2,009 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $2,491 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$52,146
Est. Invoice$53,884
Holdback (est.)$1,738
MSRP (Sticker)$57,940
Asking Price$53,440
Markup-$4,500
Est. Dealer Margin on This Car$1,294
Percentile31% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold2159
Avg Markup-$2,009
Median Markup-$1,500
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory217 vehicles
Avg Markup (All Models)-$2,346
Avg Markup (Explorer)-$4,212
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$720
Price History
Jul 4, 2026$55,940 → $54,940(-$1,000)
Jul 9, 2026$54,940 → $53,440(-$1,500)
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