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Deal Sheet: 2026 Explorer ST
Wills Point Ford, Inc. · Wills Point, TX · VIN: 1FMWK7GC2TGB71787
This Is Already a Great Deal
Opening Offer
$52,336
Asking Price
$53,095
Max Price
$53,095
- • Recent buyers paid ~$2,009 below MSRP
- • Sitting 47 days (avg 27) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,065 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$51,836
Est. Invoice$53,563
Holdback (est.)$1,728
MSRP (Sticker)$57,595
Asking Price$53,095
Markup-$4,500
Est. Dealer Margin on This Car$1,260
Percentile31% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold2159
Avg Markup-$2,009
Median Markup-$1,500
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory36 vehicles
Avg Markup (All Models)-$2,319
Avg Markup (Explorer)-$4,500
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$540
Price History
Jul 9, 2026$56,095 → $53,095(-$3,000)
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