Deal Sheet: 2026 Explorer Active 100A

All Star Ford-Palestine · Palestine, TX · VIN: 1FMUK7DH7TGB42146

Negotiation Guide

Opening Offer

$37,490

Fair Price

$38,990

Walk Away Above

$39,825

• Recent buyers paid ~$1,445 below MSRP
• Sitting 28 days (avg 18) — extra leverage

Price Breakdown

Est. Dealer Cost$36,594

Est. Invoice$37,814

Holdback (est.)$1,220

MSRP (Sticker)$40,660

Asking Price$39,160

Markup-$1,500

Est. Dealer Margin on This Car$2,566

Percentile66% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold212

Avg Markup-$1,445

Median Markup-$1,500

Best Deal-$2,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory85 vehicles

Avg Markup (All Models)-$588

Avg Markup (Explorer)-$1,500

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$611

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