Deal Sheet: 2026 Explorer Active 100A

Norm Reeves Ford Lincoln · Cerritos, CA · VIN: 1FMUK7DH6TGB53686

This Is Already a Great Deal

Opening Offer

$37,592

Asking Price

$38,755

Max Price

$38,755

• Recent buyers paid ~$1,447 below MSRP
• Asking price is already $553 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$36,680

Est. Invoice$37,902

Holdback (est.)$1,223

MSRP (Sticker)$40,755

Asking Price$38,755

Markup-$2,000

Est. Dealer Margin on This Car$2,076

Percentile13% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold218

Avg Markup-$1,447

Median Markup-$1,500

Best Deal-$2,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory448 vehicles

Avg Markup (All Models)-$766

Avg Markup (Explorer)-$1,980

% Below MSRP96%

Avg Days to Sell18 days

Avg Sold Markup-$579

Cheaper Explorer Active 100A Inventory

Ziems Ford Corners, Inc.Farmington, NM

-$2,000$38,66026d

Hemborg FordNorco, CA

-$2,000$38,66026d

Star FordGlendale, CA

-$2,000$38,66026d

McMullen FordCouncil Bluffs, IA

-$2,000$40,66019d

Team FordLas Vegas, NV

-$2,000$40,66026d

Galpin FordNorth Hills, CA

-$2,000$38,26026d

Team FordLas Vegas, NV

-$2,000$38,66012d

AutoNation Ford ScottsdaleScottsdale, AZ

-$2,000$38,66014d

Ken Grody Ford - RedlandsRedlands, CA

-$2,000$38,26026d

Kearny Mesa FordSan Diego, CA

-$2,000$38,86026d