Deal Sheet: 2026 Explorer Active 100A

Pollard Friendly Ford Company · Lubbock, TX · VIN: 1FMUK7DH4TGB49958

Negotiation Guide

Opening Offer

$37,982

Fair Price

$39,482

Walk Away Above

$40,318

• Recent buyers paid ~$1,445 below MSRP
• Sitting 28 days (avg 18) — extra leverage

Price Breakdown

Est. Dealer Cost$37,040

Est. Invoice$38,274

Holdback (est.)$1,235

MSRP (Sticker)$41,155

Asking Price$39,655

Markup-$1,500

Est. Dealer Margin on This Car$2,616

Percentile66% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold212

Avg Markup-$1,445

Median Markup-$1,500

Best Deal-$2,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory183 vehicles

Avg Markup (All Models)-$533

Avg Markup (Explorer)-$1,500

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$776

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