Deal Sheet: 2026 Explorer Active 100A

Sheehy Ford of Richmond · Richmond, VA · VIN: 1FMUK7DH0TGC16913

This Is Already a Great Deal

Opening Offer

$37,180

Asking Price

$36,755

Max Price

$36,755

• Recent buyers paid ~$1,988 below MSRP
• Sitting 41 days (avg 27) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated
• Asking price is already $1,800 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$36,680

Est. Invoice$37,902

Holdback (est.)$1,223

MSRP (Sticker)$40,755

Asking Price$36,755

Markup-$4,000

Est. Dealer Margin on This Car$76

Percentile99% of inventory is priced lower

Days on Lot41 days

What Others Paid (Last 30 Days)

Cars Sold216

Avg Markup-$1,988

Median Markup-$1,500

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell27 days

Dealer Profile

Inventory432 vehicles

Avg Markup (All Models)-$1,897

Avg Markup (Explorer)-$4,000

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$1,055

Price History

Jun 20, 2026$39,755 → $39,005(-$750)

Jul 9, 2026$39,005 → $36,755(-$2,250)

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Doggett Ford South LoopHouston, TX

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Jarrett Ford of Charlotte CountyPort Charlotte, FL

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Tomball Ford, Inc.Tomball, TX

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Weikert Ford IncLake Wales, FL

-$4,500$36,71546d