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Deal Sheet: 2026 Explorer Active 100A
Kings Colonial Ford, Inc. · Brunswick, GA · VIN: 1FMUK7DH0TGB59984
This Is Already a Great Deal
Opening Offer
$36,734
Asking Price
$35,760
Max Price
$35,760
- • Recent buyers paid ~$1,450 below MSRP
- • Sitting 34 days (avg 19) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $2,733 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,234
Est. Invoice$37,442
Holdback (est.)$1,208
MSRP (Sticker)$40,260
Asking Price$35,760
Markup-$4,500
Est. Dealer Margin on This Car$-474
Percentile33% of inventory is priced lower
Days on Lot34 days
What Others Paid (Last 30 Days)
Cars Sold218
Avg Markup-$1,450
Median Markup-$1,500
Best Deal-$2,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory80 vehicles
Avg Markup (All Models)-$1,581
Avg Markup (Explorer)-$4,273
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$989
Price History
Jun 13, 2026$39,260 → $38,760(-$500)
Jul 9, 2026$38,760 → $35,760(-$3,000)
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