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Deal Sheet: 2026 Explorer Active
Cecil Atkission Ford of Hondo · Hondo, TX · VIN: 1FMUK7DH0TGB91706
This Is Already a Great Deal
Opening Offer
$42,386
Asking Price
$42,040
Max Price
$42,040
- • Recent buyers paid ~$3,664 below MSRP
- • Sitting 61 days (avg 37) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $534 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$41,886
Est. Invoice$43,282
Holdback (est.)$1,396
MSRP (Sticker)$46,540
Asking Price$42,040
Markup-$4,500
Est. Dealer Margin on This Car$154
Percentile5% of inventory is priced lower
Days on Lot61 days
What Others Paid (Last 30 Days)
Cars Sold5341
Avg Markup-$3,664
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory93 vehicles
Avg Markup (All Models)-$2,435
Avg Markup (Explorer)-$4,500
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$1,846
Price History
Jul 9, 2026$45,040 → $42,040(-$3,000)
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