Deal Sheet: 2025 Expedition Platinum

Don Wood Ford · Athens, OH · VIN: 1FMJU1MG7SEA68111

Negotiation Guide

Opening Offer

$89,649

Fair Price

$91,149

Walk Away Above

$91,522

• Recent buyers paid ~$148 below MSRP
• Sitting 71 days (avg 43) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$82,706

Est. Invoice$85,462

Holdback (est.)$2,757

MSRP (Sticker)$91,895

Asking Price$91,895

Markup$0

Est. Dealer Margin on This Car$9,190

Percentile100% of inventory is priced lower

Days on Lot71 days

What Others Paid (Last 30 Days)

Cars Sold1261

Avg Markup-$148

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory59 vehicles

Avg Markup (All Models)-$1,153

Avg Markup (Expedition)$0

% Below MSRP76%

Avg Days to Sell36 days

Avg Sold Markup-$1,133

Price History

Jul 9, 2026$91,895 → $90,395(-$1,500)

Aug 6, 2026$90,395 → $91,895(+$1,500)

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