Deal Sheet: 2025 Expedition Platinum

Heartland Ford · Covington, IN · VIN: 1FMJU1MG2SEA72213

Negotiation Guide

Opening Offer

$79,033

Fair Price

$80,533

Walk Away Above

$83,564

• No recent sold data — targeting invoice price
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$77,936

Est. Invoice$80,533

Holdback (est.)$2,598

MSRP (Sticker)$86,595

Asking Price$85,095

Markup-$1,500

Est. Dealer Margin on This Car$7,160

Percentile4% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold1232

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory20 vehicles

Avg Markup (All Models)-$2,175

Avg Markup (Expedition)-$750

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$1,286

Price History

Jul 9, 2026$86,595 → $85,095(-$1,500)

Cheaper Expedition Platinum Inventory

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-$2,000$83,23026d

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-$2,000$82,73026d

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-$2,000$84,20526d

Bob Moore FordOklahoma City, OK

-$2,000$79,25026d

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Hunt Ford IncFranklin, KY

-$2,000$84,22533d

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-$2,000$83,23026d

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-$2,000$83,92526d

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-$2,000$84,22526d