Deal Sheet: 2026 Expedition Platinum

Brownfield Ford, LLC · Brownfield, TX · VIN: 1FMJU1M88TEA43034

Negotiation Guide

Opening Offer

$70,612

Fair Price

$72,112

Walk Away Above

$74,826

• No recent sold data — targeting invoice price
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$69,786

Est. Invoice$72,112

Holdback (est.)$2,326

MSRP (Sticker)$77,540

Asking Price$77,040

Markup-$500

Est. Dealer Margin on This Car$7,254

Percentile22% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold1232

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory66 vehicles

Avg Markup (All Models)-$2,470

Avg Markup (Expedition)-$364

% Below MSRP100%

Avg Days to Sell16 days

Avg Sold Markup-$711

Price History

Jul 9, 2026$77,540 → $77,040(-$500)

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