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Deal Sheet: 2025 Expedition Platinum
Ed Sherling Ford, Inc. · Enterprise, AL · VIN: 1FMJU1M87SEA68036
Negotiation Guide
Opening Offer
$74,022
Fair Price
$75,522
Walk Away Above
$78,756
- • No recent sold data — targeting invoice price
- • Sitting 34 days (avg 18) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$73,791
Est. Invoice$76,251
Holdback (est.)$2,460
MSRP (Sticker)$81,990
Asking Price$80,490
Markup-$1,500
Est. Dealer Margin on This Car$6,699
Percentile4% of inventory is priced lower
Days on Lot34 days
What Others Paid (Last 30 Days)
Cars Sold1232
Avg Markup$0
Median Markup$0
Best Deal$0
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell18 days
Dealer Profile
Inventory42 vehicles
Avg Markup (All Models)-$2,548
Avg Markup (Expedition)-$750
% Below MSRP100%
Avg Days to Sell17 days
Avg Sold Markup-$875
Price History
Jul 9, 2026$81,990 → $80,490(-$1,500)
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