Deal Sheet: 2026 Expedition Platinum

Group 1 Ford of Rockwall · Rockwall, TX · VIN: 1FMJU1M84TEA05753

Negotiation Guide

Opening Offer

$74,811

Fair Price

$76,311

Walk Away Above

$79,183

• No recent sold data — targeting invoice price
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$73,850

Est. Invoice$76,311

Holdback (est.)$2,462

MSRP (Sticker)$82,055

Asking Price$81,555

Markup-$500

Est. Dealer Margin on This Car$7,706

Percentile22% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold1232

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory364 vehicles

Avg Markup (All Models)-$2,552

Avg Markup (Expedition)-$344

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$878

Price History

Jul 9, 2026$82,055 → $81,555(-$500)

Cheaper Expedition Platinum Inventory

Chuck Brown FordSchulenburg, TX

-$2,000$83,23026d

Northside FordSan Antonio, TX

-$2,000$82,73026d

Story FordStory City, IA

-$2,000$84,20526d

Bob Moore FordOklahoma City, OK

-$2,000$79,25026d

Northside FordSan Antonio, TX

-$2,000$84,38526d

Hunt Ford IncFranklin, KY

-$2,000$84,22533d

Group 1 Ford of ShreveportShreveport, LA

-$2,000$83,23026d

Sames Bastrop Ford, Inc.Bastrop, TX

-$2,000$82,48526d

Cavender FordColumbus, TX

-$2,000$83,92526d

Ancira FordFloresville, TX

-$2,000$84,22526d