Deal Sheet: 2027 Expedition Platinum

Lakeland Ford · Lakeland, FL · VIN: 1FMJU1M81VEA12338

Negotiation Guide

Opening Offer

$79,482

Fair Price

$80,982

Walk Away Above

$81,056

• Recent buyers paid ~$148 below MSRP

Price Breakdown

Est. Dealer Cost$73,017

Est. Invoice$75,451

Holdback (est.)$2,434

MSRP (Sticker)$81,130

Asking Price$81,130

Markup$0

Est. Dealer Margin on This Car$8,113

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1261

Avg Markup-$148

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory303 vehicles

Avg Markup (All Models)-$2,523

Avg Markup (Expedition)-$237

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$2,148

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