Deal Sheet: 2027 Expedition Platinum

Brinson Ford of Athens · Athens, TX · VIN: 1FMJU1L87VEA21093

Negotiation Guide

Opening Offer

$75,817

Fair Price

$77,317

Walk Away Above

$77,391

• Recent buyers paid ~$148 below MSRP

Price Breakdown

Est. Dealer Cost$69,719

Est. Invoice$72,042

Holdback (est.)$2,324

MSRP (Sticker)$77,465

Asking Price$77,465

Markup$0

Est. Dealer Margin on This Car$7,747

Percentile100% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold1261

Avg Markup-$148

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory58 vehicles

Avg Markup (All Models)-$1,914

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,956

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