Negotiation Guide
Opening Offer
$66,130
Fair Price
$67,630
Walk Away Above
$70,175
- • No recent sold data — targeting invoice price
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$65,448
Est. Invoice$67,630
Holdback (est.)$2,182
MSRP (Sticker)$72,720
Asking Price$72,220
Markup-$500
Est. Dealer Margin on This Car$6,772
Percentile38% of inventory is priced lower
Days on Lot26 days
What Others Paid (Last 30 Days)
Cars Sold897
Avg Markup$0
Median Markup$0
Best Deal$0
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell18 days
Dealer Profile
Inventory201 vehicles
Avg Markup (All Models)-$3,083
Avg Markup (Expedition)-$71
% Below MSRP100%
Avg Days to Sell18 days
Avg Sold Markup-$745
Price History
Jul 9, 2026$72,720 → $72,220(-$500)
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