Deal Sheet: 2025 Expedition Active

Rich Ford Sales, Inc. · Albuquerque, NM · VIN: 1FMJU1J81SEA66691

Negotiation Guide

Opening Offer

$66,706

Fair Price

$68,206

Walk Away Above

$70,773

• No recent sold data — targeting invoice price
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$66,006

Est. Invoice$68,206

Holdback (est.)$2,200

MSRP (Sticker)$73,340

Asking Price$71,840

Markup-$1,500

Est. Dealer Margin on This Car$5,834

Percentile6% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold897

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory211 vehicles

Avg Markup (All Models)-$1,998

Avg Markup (Expedition)-$68

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$867

Price History

Jul 9, 2026$73,340 → $71,840(-$1,500)

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