Deal Sheet: 2025 Expedition Active

Dunn Ford Company · Stigler, OK · VIN: 1FMJU1J81SEA58557

Negotiation Guide

Opening Offer

$66,511

Fair Price

$68,011

Walk Away Above

$70,570

• No recent sold data — targeting invoice price
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,817

Est. Invoice$68,011

Holdback (est.)$2,194

MSRP (Sticker)$73,130

Asking Price$71,130

Markup-$2,000

Est. Dealer Margin on This Car$5,313

Percentile2% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold897

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory46 vehicles

Avg Markup (All Models)-$2,739

Avg Markup (Expedition)-$571

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$925

Price History

Jul 9, 2026$73,130 → $71,130(-$2,000)

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