Deal Sheet: 2025 Expedition Active

Stuteville Ford of Ponca City · Ponca City, OK · VIN: 1FMJU1J80SEA74233

Negotiation Guide

Opening Offer

$68,008

Fair Price

$69,508

Walk Away Above

$72,124

• No recent sold data — targeting invoice price
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$67,266

Est. Invoice$69,508

Holdback (est.)$2,242

MSRP (Sticker)$74,740

Asking Price$72,740

Markup-$2,000

Est. Dealer Margin on This Car$5,474

Percentile2% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold897

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory51 vehicles

Avg Markup (All Models)-$1,471

Avg Markup (Expedition)-$700

% Below MSRP88%

Avg Days to Sell19 days

Avg Sold Markup-$184

Price History

Jul 9, 2026$74,740 → $72,740(-$2,000)

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