Deal Sheet: 2026 Expedition King Ranch MAX

Heritage Ford of Vernal, Inc. · Vernal, UT · VIN: 1FMJK1P83TEA49986

Negotiation Guide

Opening Offer

$97,101

Fair Price

$98,601

Walk Away Above

$99,023

• Recent buyers paid ~$31 below MSRP
• Sitting 40 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$89,501

Est. Invoice$92,484

Holdback (est.)$2,983

MSRP (Sticker)$99,445

Asking Price$99,445

Markup$0

Est. Dealer Margin on This Car$9,945

Percentile100% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold277

Avg Markup-$31

Median Markup$0

Best Deal-$1,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell22 days

Dealer Profile

Inventory69 vehicles

Avg Markup (All Models)-$2,268

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$500

Cheaper Expedition King Ranch MAX Inventory

T & J Ford, Inc.Ville Platte, LA

-$2,000$90,13040d

Jensen, Inc.Marshalltown, IA

-$2,000$87,44040d

Paris Ford, Inc.Paris, TX

-$2,000$89,65040d

Appel Ford, Inc.Brenham, TX

-$2,000$89,49540d

Cooper FordCarthage, NC

-$1,500$90,03540d

Owen FordMarshall, IL

-$1,500$88,82540d

Chiefland FordChiefland, FL

-$1,500$90,03540d

Pugmire Ford of CartersvilleCartersville, GA

-$1,500$90,53547d

Richmond Ford WestGlen Allen, VA

-$1,500$88,66547d

Liberty Ford VermilionVermilion, OH

-$1,500$91,00040d