Deal Sheet: 2025 Expedition King Ranch MAX

Appel Ford, Inc. · Brenham, TX · VIN: 1FMJK1P82SEA76904

Negotiation Guide

Opening Offer

$83,590

Fair Price

$85,090

Walk Away Above

$88,293

• No recent sold data — targeting invoice price
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$82,346

Est. Invoice$85,090

Holdback (est.)$2,745

MSRP (Sticker)$91,495

Asking Price$89,495

Markup-$2,000

Est. Dealer Margin on This Car$7,150

Percentile1% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold236

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory110 vehicles

Avg Markup (All Models)-$1,823

Avg Markup (Expedition)-$550

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$300

Price History

Jul 9, 2026$91,495 → $89,495(-$2,000)

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