Deal Sheet: 2027 Expedition King Ranch MAX

Landers McLarty Ford of Fort Payne · Fort Payne, AL · VIN: 1FMJK1P81VEA12177

Negotiation Guide

Opening Offer

$91,929

Fair Price

$93,429

Walk Away Above

$93,445

• Recent buyers paid ~$31 below MSRP

Price Breakdown

Est. Dealer Cost$84,114

Est. Invoice$86,918

Holdback (est.)$2,804

MSRP (Sticker)$93,460

Asking Price$93,460

Markup$0

Est. Dealer Margin on This Car$9,346

Percentile100% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold277

Avg Markup-$31

Median Markup$0

Best Deal-$1,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell22 days

Dealer Profile

Inventory105 vehicles

Avg Markup (All Models)-$1,990

Avg Markup (Expedition)-$375

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,144

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