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Deal Sheet: 2026 Expedition Active MAX

Sheehy Ford of Richmond · Richmond, VA · VIN: 1FMJK1J8XTEA48875

Negotiation Guide

Opening Offer
$75,221
Fair Price
$76,721
Walk Away Above
$77,086
  • Recent buyers paid ~$213 below MSRP
  • Sitting 75 days (avg 45) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$69,705
Est. Invoice$72,029
Holdback (est.)$2,324
MSRP (Sticker)$77,450
Asking Price$76,950
Markup-$500
Est. Dealer Margin on This Car$7,245
Percentile19% of inventory is priced lower
Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold576
Avg Markup-$213
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days

Dealer Profile

Inventory380 vehicles
Avg Markup (All Models)-$1,777
Avg Markup (Expedition)-$111
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,595

Price History

Aug 20, 2026$77,450$76,950(-$500)