Deal Sheet: 2027 Expedition Active MAX

Rich Ford Sales, Inc. · Albuquerque, NM · VIN: 1FMJK1J88VEA15280

Negotiation Guide

Opening Offer

$78,862

Fair Price

$80,362

Walk Away Above

$80,469

• Recent buyers paid ~$213 below MSRP

Price Breakdown

Est. Dealer Cost$72,518

Est. Invoice$74,935

Holdback (est.)$2,417

MSRP (Sticker)$80,575

Asking Price$80,575

Markup$0

Est. Dealer Margin on This Car$8,058

Percentile100% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold576

Avg Markup-$213

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory320 vehicles

Avg Markup (All Models)-$1,979

Avg Markup (Expedition)-$94

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,716

Cheaper Expedition Active MAX Inventory

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