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Deal Sheet: 2026 Expedition Active MAX
Marlow Ford · Luray, VA · VIN: 1FMJK1J88TEA48356
Negotiation Guide
Opening Offer
$76,299
Fair Price
$77,799
Walk Away Above
$78,167
- • Recent buyers paid ~$213 below MSRP
- • Sitting 75 days (avg 45) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$70,682
Est. Invoice$73,038
Holdback (est.)$2,356
MSRP (Sticker)$78,535
Asking Price$78,035
Markup-$500
Est. Dealer Margin on This Car$7,354
Percentile19% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold576
Avg Markup-$213
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory36 vehicles
Avg Markup (All Models)-$1,688
Avg Markup (Expedition)-$214
% Below MSRP100%
Avg Days to Sell47 days
Avg Sold Markup-$1,641
Price History
Aug 20, 2026$78,535 → $78,035(-$500)
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