Deal Sheet: 2026 Expedition Active MAX

West Herr Ford of Rochester · Rochester, NY · VIN: 1FMJK1J88TEA23098

Negotiation Guide

Opening Offer

$70,849

Fair Price

$72,349

Walk Away Above

$75,072

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$70,016

Est. Invoice$72,349

Holdback$2,334

MSRP (Sticker)$77,795

Asking Price$77,795

Markup$0

Dealer Margin on This Car$7,780

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold233

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory171 vehicles

Avg Markup (All Models)-$459

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$375

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