Deal Sheet: 2027 Expedition Active MAX

Red Rock Ford, Inc. · Williston, ND · VIN: 1FMJK1J87VEA08899

Negotiation Guide

Opening Offer

$76,692

Fair Price

$78,192

Walk Away Above

$78,299

• Recent buyers paid ~$213 below MSRP

Price Breakdown

Est. Dealer Cost$70,565

Est. Invoice$72,917

Holdback (est.)$2,352

MSRP (Sticker)$78,405

Asking Price$78,405

Markup$0

Est. Dealer Margin on This Car$7,841

Percentile100% of inventory is priced lower

Days on Lot42 days

What Others Paid (Last 30 Days)

Cars Sold576

Avg Markup-$213

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory141 vehicles

Avg Markup (All Models)-$1,399

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,169

Cheaper Expedition Active MAX Inventory

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