Deal Sheet: 2026 Expedition Active MAX

Kent Parsons Ford · Martinsburg, WV · VIN: 1FMJK1J86TEA31619

Negotiation Guide

Opening Offer

$70,340

Fair Price

$71,840

Walk Away Above

$74,765

• No recent sold data — targeting invoice price
• Sitting 26 days (avg 17) — extra leverage

Price Breakdown

Est. Dealer Cost$69,921

Est. Invoice$72,252

Holdback (est.)$2,331

MSRP (Sticker)$77,690

Asking Price$77,690

Markup$0

Est. Dealer Margin on This Car$7,769

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold684

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell17 days

Dealer Profile

Inventory100 vehicles

Avg Markup (All Models)-$675

Avg Markup (Expedition)$0

% Below MSRP95%

Avg Days to Sell20 days

Avg Sold Markup-$189

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