Deal Sheet: 2027 Expedition Active MAX

Red Rock Ford, Inc. · Williston, ND · VIN: 1FMJK1J85VEA08870

Negotiation Guide

Opening Offer

$74,812

Fair Price

$76,312

Walk Away Above

$76,419

• Recent buyers paid ~$213 below MSRP

Price Breakdown

Est. Dealer Cost$68,873

Est. Invoice$71,168

Holdback (est.)$2,296

MSRP (Sticker)$76,525

Asking Price$76,525

Markup$0

Est. Dealer Margin on This Car$7,653

Percentile100% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold576

Avg Markup-$213

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory141 vehicles

Avg Markup (All Models)-$1,399

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,169

Cheaper Expedition Active MAX Inventory

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-$1,500$74,04568d