Deal Sheet: 2026 Expedition Active MAX

Red Rock Ford, Inc. · Williston, ND · VIN: 1FMJK1J85TEA29490

Negotiation Guide

Opening Offer

$71,951

Fair Price

$73,451

Walk Away Above

$76,216

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$71,082

Est. Invoice$73,451

Holdback$2,369

MSRP (Sticker)$78,980

Asking Price$78,980

Markup$0

Dealer Margin on This Car$7,898

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold233

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory144 vehicles

Avg Markup (All Models)-$351

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell14 days

Avg Sold Markup-$571

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