Deal Sheet: 2026 Expedition Active MAX

Red Rock Ford, Inc. · Williston, ND · VIN: 1FMJK1J85TEA29490

Negotiation Guide

Opening Offer

$76,864

Fair Price

$78,364

Walk Away Above

$78,672

• Recent buyers paid ~$213 below MSRP
• Sitting 68 days (avg 45) — extra leverage

Price Breakdown

Est. Dealer Cost$71,082

Est. Invoice$73,451

Holdback (est.)$2,369

MSRP (Sticker)$78,980

Asking Price$78,980

Markup$0

Est. Dealer Margin on This Car$7,898

Percentile100% of inventory is priced lower

Days on Lot68 days

What Others Paid (Last 30 Days)

Cars Sold576

Avg Markup-$213

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory141 vehicles

Avg Markup (All Models)-$1,399

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,169

Cheaper Expedition Active MAX Inventory

Cecil Atkission Ford of Del RioDel Rio, TX

-$2,000$72,08047d

Griffith Ford, Inc.Uvalde, TX

-$2,000$69,79068d

Cecil Atkission Ford of Del RioDel Rio, TX

-$2,000$72,58022d

FX Caprara Ford of OgdensburgOgdensburg, NY

-$1,500$75,24522d

Jim O'Neal Ford, Inc.Sellersburg, IN

-$1,500$75,74568d

Mullinax FordOlympia, WA

-$1,500$69,99068d

Girard FordNorwich, CT

-$1,500$70,24075d

West Hills FordBremerton, WA

-$1,500$70,24068d

Koons Silver Spring FordSilver Spring, MD

-$1,500$74,84075d

Courtesy Ford of NorfolkNorfolk, NE

-$1,500$74,04568d