Deal Sheet: 2027 Expedition Active MAX

Ruidoso Ford, Inc. · Ruidoso, NM · VIN: 1FMJK1J83VEA09726

Negotiation Guide

Opening Offer

$76,137

Fair Price

$77,637

Walk Away Above

$77,744

• Recent buyers paid ~$213 below MSRP

Price Breakdown

Est. Dealer Cost$70,065

Est. Invoice$72,401

Holdback (est.)$2,336

MSRP (Sticker)$77,850

Asking Price$77,850

Markup$0

Est. Dealer Margin on This Car$7,785

Percentile100% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold576

Avg Markup-$213

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory25 vehicles

Avg Markup (All Models)-$1,560

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$2,348

Cheaper Expedition Active MAX Inventory

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